Privacy Policy
Effective Date: August 17, 2026
1. Introduction and Commitment to Privacy
Welcome to Sukhauta, a premium, modern, and authentic food brand proudly owned and operated by VEDKIA INDUSTRIES PVT LTD. At Sukhauta, we specialize in delivering the finest quality Dehydrated Vegetables, Dehydrated Fruits, Spices, Herbs, Herbal Products, and an array of Natural & Traditional Food Products to our esteemed customers across India and the globe.
Just as we are deeply committed to maintaining the highest standards of hygiene, sustainability, and authenticity in our food products, we are equally dedicated to protecting your privacy and ensuring the security of your personal data. We believe that trust is the foundation of any premium brand. This Privacy Policy outlines our transparent approach to how we collect, use, process, share, and protect your information when you visit, interact with, or make a purchase from our official website, Sukhauta (hereinafter referred to as the “Site” or “Website”).
By accessing or using Sukhauta, you signify your explicit consent to the practices described in this comprehensive Privacy Policy. If you do not agree with the terms outlined herein, we respectfully ask that you refrain from using our Website.
2. Information We Collect
To provide you with a seamless, premium, and export-ready shopping experience, Sukhauta collects various types of information from our users. This data helps us tailor our services to your preferences and ensure the swift delivery of our natural products.
A. Personal Identification Information (PII) When you register an account, subscribe to our newsletter, or place an order for our premium spices and herbs, we may collect personal details such as:
Full Name
Billing Address and Shipping Address
Email Address
Mobile Number / Contact Details
Account Passwords (stored in an encrypted format)
B. Payment and Transactional Information To facilitate your purchases, we collect necessary payment details:
Credit/Debit card details, UPI IDs, or other payment instrument information. (Note: Sukhauta does not store your core payment card details directly on our servers; all transactions are securely processed by our certified, PCI-DSS compliant third-party payment gateways).
Complete order history, including your preferences for our dehydrated fruits, herbs, and traditional food products.
C. Automatically Collected Information (Log Data & Analytics) When you navigate through Sukhauta, our servers automatically record certain information to help us understand how you use our platform:
Internet Protocol (IP) Address
Browser type, version, and language preferences
Operating system and device specifications
Time zone setting and geographic location data
Pages visited on Sukhauta, time spent on those pages, referring/exit pages, and clickstream data.
3. How We Use Your Information
At Sukhauta, we believe in purposeful and transparent data collection. The information we gather is strictly utilized to enhance your experience and fulfill our business obligations to you. We use your data to:
Process and Fulfill Orders: To accurately pack, invoice, and ship your chosen dehydrated vegetables, herbs, and natural food products to your doorstep, whether you are located domestically within India or internationally.
Customer Support and Communication: To provide exceptional customer service, respond to your inquiries, address any grievances, and send important transactional updates such as order confirmations, shipping tracking numbers, and delivery status.
Marketing and Promotions: With your explicit consent, to send you newsletters, exclusive offers, and updates about new product launches at Sukhauta. You always retain the right to opt-out of these communications at any time.
Website Improvement and Personalization: To analyze website traffic and user behavior, allowing us to continuously optimize Sukhauta and present a modern, premium user interface that caters to your specific culinary, dietary, and cultural interests.
Fraud Prevention and Security: To detect, prevent, and mitigate fraudulent activities, unauthorized access, and other potential security threats, thereby maintaining the trust you place in our brand.
Legal Compliance: To comply with applicable laws, regulations, and governmental requests, including GST and international export compliance requirements.
4. Data Protection and Security Standards
Trust and hygiene are the core pillars of Sukhauta. Just as we adhere to rigorous sanitary protocols in handling our traditional food products, we implement robust, industry-standard security measures to safeguard your digital data against unauthorized access, alteration, disclosure, or destruction.
Our website employs Secure Socket Layer (SSL) encryption to ensure that all sensitive data transmitted between your browser and our servers remains strictly confidential. We limit access to your personal information to only those authorized employees, contractors, and shipping partners who absolutely need it to fulfill their duties. However, please understand that no method of electronic transmission or digital storage is 100% secure, and while we strive for absolute data hygiene, we cannot guarantee infallible security.
5. Sharing and Disclosure of Information
Sukhauta is not in the business of selling, renting, or trading your personal information to third parties for marketing purposes. We only share your data under the following carefully vetted circumstances:
Trusted Service Providers: We collaborate with reputable third-party logistics (3PL) partners, courier services, and secure payment gateways to process your transactions and deliver our premium food products safely to you. These partners are legally bound to protect your data and can only use it for the specific tasks assigned to them by Sukhauta.
Legal Requirements and Export Norms: As a compliant, export-ready brand, we may disclose your information if required to do so by law, or in response to valid requests by public authorities (e.g., customs agencies, tax authorities, or law enforcement) to meet national security, taxation, or legal compliance standards.
Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets involving VEDKIA INDUSTRIES PVT LTD, your personal information may be transferred as part of that business transaction. We will notify you via email and/or a prominent notice on Sukhauta if such a change in ownership occurs.
6. Cookies and Tracking Technologies
To provide a modern and frictionless browsing experience, Sukhauta uses “cookies” and similar tracking technologies (such as web beacons and tracking pixels). Cookies are small data files stored on your device that help us:
Remember your user preferences and account settings.
Keep items securely in your shopping cart across browsing sessions.
Understand how you interact with our website to improve site architecture and navigation.
We use both Session Cookies (which expire once you close your web browser) and Persistent Cookies (which stay on your device for a set period or until you delete them). You have the autonomy to manage your cookie preferences through your web browser settings. While you can choose to disable cookies entirely, please note that doing so may limit your ability to access certain premium features and functionalities of Sukhauta.
7. Your Rights and Choices
As a modern consumer, you have specific rights concerning your personal information. Sukhauta respects these rights and provides you with the ability to control your digital footprint:
Access and Update: You can review, correct, and update your personal information at any time by logging into your user account on our website.
Opt-Out: You may unsubscribe from our promotional emails by clicking the “unsubscribe” link provided at the bottom of our marketing communications, or by contacting our support team.
Data Deletion: You can request the deletion of your personal data from our active databases by contacting our Grievance Officer, subject to certain legal, GST, and accounting retention requirements mandated by Indian law.
8. Data Retention Policy
Sukhauta will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable tax and accounting laws), resolve disputes, and enforce our legal agreements and policies.
9. International Data Transfers
Because Sukhauta is an export-ready brand catering to a global audience, your personal data may be transferred to, and maintained on, servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ from those of your jurisdiction. By providing your information to us, you consent to such transfers, provided they are conducted with adequate security measures and in compliance with applicable international privacy frameworks.
10. Children’s Privacy
Our premium food products and the Sukhauta website are intended for use by adults and individuals capable of forming legally binding contracts. We do not knowingly collect personal information from children under the age of 18 without verifiable parental consent. If we discover that a child has provided us with personal data, we will take immediate steps to delete such information from our servers.
11. Links to External Websites
Occasionally, Sukhauta may contain links to external, third-party websites for your convenience or reference (e.g., articles on the health benefits of herbs, or sustainable farming practices). We do not control these external sites and are not responsible for their privacy practices or content. We encourage you to carefully review the privacy policies of any third-party website you visit after leaving our Site.
12. Changes to this Privacy Policy
As our business evolves and we expand our range of natural and traditional food products, we may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or relevant laws. Any modifications will be effective immediately upon posting the updated policy on Sukhauta. We will update the “Effective Date” at the top of this document accordingly. We encourage you to review this page periodically to stay informed about how we are protecting your information.
13. Contact Us & Grievance Officer
Your trust is paramount to us at Sukhauta. In accordance with the Information Technology Act, 2000, and rules made thereunder, if you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please do not hesitate to reach out to our dedicated Grievance Officer.
Brand Name: Sukhauta Company Name: VEDKIA INDUSTRIES PVT LTD GSTIN: 21ABAFV6167G1Z9 Grievance Officer / Contact Person: Deepak Chourasia Mobile Number: +91-7381121137 Registered Address: FL-185, Basanti Colony, Rourkela, Odisha – 769012, District: Sundargarh, India Website: Sukhauta
Thank you for choosing Sukhauta – delivering the purity of nature, straight from our authentic roots to your modern lifestyle.
